Our Story
Our Story
Born from the bond between a human and his dog, growing into a movement for kinder, safer pet care.
The Beginning
Cooper & Gracie was built from the heart.
The story began with founder Craig Roberts and his first dog, Tilba. Like many, Craig believed he was the one rescuing her. Over time he realised it was Tilba who had rescued him. That moment sparked something deeper: the understanding that true care is about giving back the unconditional love our pets give us every day.
From then on, Craig set out to create Cooper & Gracie. The first range was designed to provide safe, natural care for pets and to carry a mission of kindness and responsibility. Every formula was crafted with integrity: cruelty-free, never tested on animals, and made with naturally derived ingredients.
“Every purchase should be a simple act of kindness.”
At the core was a pledge to support rescue centres and shelters, with a dream of achieving 10 million rescues. Every purchase invited pet owners to be part of something bigger: a movement of care, compassion, and giving back.
A New Chapter
As Cooper & Gracie grew, so did our responsibility. The original range gave us a strong foundation of natural, ethical care, but we knew there was more we could do.
Pets give us their whole world, and we wanted to give them the very best in return. That meant searching for innovations that could transform pet care while staying true to our mission of safety and compassion.
That search led us to the Dead Sea, one of the earth’s most extraordinary natural wonders. For centuries its unique minerals and rare micro-organisms have been treasured for their restorative powers. We asked: what if we could adapt those proven benefits from human skincare for pets?
Destiny played a role. At a seminar in the UK, Craig met Dr. Nona, a pioneer in Dead Sea science—now affectionately “Mama Nona” and Craig’s mother-in-law. She introduced him to her daughter that day; they fell in love, and soon their missions intertwined.
Together we realised something extraordinary: Cooper & Gracie’s vision to raise the standard of pet care and Dr. Nona’s globally patented Dead Sea formulas were perfectly aligned. With over 30 years of results in human health and skincare, these powerful blends had never been brought into the world of pets. It was a breakthrough for natural pet care.
This chapter is about innovation, family, and a shared promise: to redefine what natural pet care can be, for animals everywhere.
Our Promise
To craft natural, safe and effective pet care, that honors the unconditional love of our animals, supporting rescues along the way.