Updated: May 2026 · By Cooper & Gracie
TL;DR
If your dog scratches constantly, at their paws, their belly, the base of their tail, you already know the frustration. The vet visits that don't quite resolve it. The shampoos that help for a day or two and then stop. You're not imagining it, and it's not your fault. Most pet shampoos, even the ones marketed as gentle or natural, don't address the underlying cause of chronic skin irritation in dogs. They clean the coat. They don't repair the skin. Cooper & Gracie's Dead Sea Collection is the first and only US-patented Dead Sea mineral complex developed for pet care — adapted from over thirty years of human dermatology research and rebuilt from the ground up for canine skin biology. National Pet Month is the right moment to talk about how we built it.
Why your dog keeps scratching (and why most products don't help)
Chronic itching in dogs almost always involves the skin barrier, the outermost layer of skin that keeps moisture in and irritants out. When that barrier is compromised, through genetics, environment, diet, or repeated exposure to harsh products, the skin becomes locked into a cycle of irritation.
Irritants get in. Moisture escapes. The skin becomes reactive. Scratching causes micro-damage. The barrier weakens further. The cycle starts again, a little worse than the time before.
Most shampoos make this worse, not better. Sulfates strip the natural oils the skin barrier depends on. Synthetic fragrances inflame skin that's already reactive. Even the products marketed as gentle or natural often contain detergents harsh enough to keep the loop running.
Breaking that cycle means working at the skin barrier level, not just at the surface.
The science behind the Dead Sea Collection
Dead Sea minerals have been studied in human dermatology for more than thirty years. The waters of the Dead Sea carry exceptionally high concentrations of magnesium, calcium, potassium, and bromide, a profile that has been studied for its effects on chronically irritated, barrier-compromised skin, namely: deep hydration, reduced inflammation, support for barrier repair, and support for cellular recovery.
Cooper & Gracie, working with Dr. Nona, a pioneer in Dead Sea science whose work in human health spans more than thirty years, asked a different question. Could the same mineral system be adapted for dogs?
The answer wasn't to dilute a human formula. Canine skin has its own pH, its own oil chemistry, its own barrier structure. Borrowing a human product would not have worked. Building one specifically for dogs did.
That work became the Dead Sea Collection. Cooper & Gracie's Dead Sea Collection is the first and only US-patented Dead Sea mineral complex developed for pet care — adapted from over thirty years of human dermatology research and rebuilt from the ground up for canine skin biology. The patent extends across the US, Europe, and Australia.
Every formula is built by a specialist veterinary dermatologist and manufactured in GMP and ISO-certified facilities, the same human-grade environment used for premium skincare. No sulfates. No insecticides. No artificial fragrances. No shortcuts.
What's in the Dead Sea Collection
Itchy Dog Shampoo: Skin Soothing
The flagship of the collection and the recommended starting point for dogs with persistent skin issues. The Dead Sea Itchy Dog Shampoo rehydrates the skin from within, rebalances the coat surface, and supports barrier repair with every wash. It isn't a perfume wash, and it isn't a coat-only cleanser; the chemistry is doing work below the surface.
Fragrance-free. Vet-developed. Suitable for all breeds and coat types. Use one to two times per week during an active flare.
Itchy Dog Spray: Fast Itch Relief
A leave-on spray designed for use between baths. Applied directly to hotspots, paws, belly folds, or any area of acute irritation. No rinsing required. The Dead Sea Itchy Dog Spray starts work immediately, calming the itch response and rebalancing the skin surface where the dog needs it most.
Used alongside the shampoo, the spray maintains the progress made at bath time throughout the rest of the week. The two products were designed to work together.
Flea & Tick Shampoo: Insect Cleansing
Formulated to cleanse flea and tick residue from the coat while soothing the reactive skin that bites and allergies leave behind. The Dead Sea Flea & Tick Shampoo is insecticide-free, with aloe vera, lavender, and chamomile working alongside the Dead Sea complex. The skin gets calmed at the same time the coat gets cleansed.
Cleared for puppies 12 weeks and older. Suitable for adult dogs of all breeds and coat types.
Flea & Tick Spray: Flea Defense
An insecticide-free spray for ongoing flea and tick prevention, safe to use on the dog's coat and throughout the home environment. The Dead Sea Flea & Tick Spray is safe on carpets, upholstery, hard floors, and outdoor areas. Everywhere the problem actually lives.
Safe around children and cats. This is the step most owners skip and then wonder why infestations come back: treating the dog without treating the environment is solving half the problem.
Urine Stop™
A plant-based formula that eliminates pet urine odor at the source rather than masking it. Urine Stop is effective on carpets, hard floors, upholstery, and outdoor areas. Non-toxic and non-staining. For dogs and cats.
Please note: no product eliminates the behavioral habit on its own. Urine Stop removes the scent trigger that draws pets back to the same spot, which makes consistent training significantly more effective.
What our customers are experiencing
Cooper & Gracie has accumulated over 150,000 customer reviews across Trustpilot, Amazon, and direct channels. The themes from owners of itchy or sensitive-skinned dogs are consistent: less scratching, calmer skin, and visible improvement in coat condition within the first few weeks.
A selection:
"Bathing two to three times a week cured my dog of a grass-mite infestation that nothing else was getting rid of. I can't recommend this highly enough." — Verified customer
"No more scratching, no more chewing their feet. The results were amazing." — Verified customer
"The vet was impressed. After using this shampoo regularly, the improvement was dramatic." — Verified customer
A note from the founder
Cooper & Gracie was founded by Craig Roberts after his rescue vizsla, Tilba, developed sensitive skin that nothing on the market met his standard for. The brand grew out of solving Tilba's problem first, and a decade later, it's still the test the products are held to. Craig puts it simply:
"Pets are family. And family deserves results you can see and that your pet can actually feel. Give it 14 days. The skin will tell you."
National Pet Month offer: 15% off the Dead Sea Collection
Through the whole of National Pet Month, Cooper & Gracie is offering 15% off the Dead Sea Collection sitewide. No minimum spend. No complicated conditions. If your dog's skin needs the work, this is the month to start.
15% off the Dead Sea Collection · Code: CGPW15 · All May · cooperandgracie.com
Where to start
Two starting points, depending on what you're solving for.
If your dog has persistent itching or sensitive skin: begin with the Itchy Dog Shampoo to reset the skin barrier, and add the Itchy Dog Spray to manage between washes. Used consistently for two to four weeks, this combination is where most customers see the clearest results.
If you're dealing with fleas or ticks: the Flea & Tick Shampoo and Flea & Tick Spray used together address both the dog and the home environment. One alone usually isn't enough; the environment is where the cycle restarts.
Fourteen days. Consistent use. The skin will tell you.
Shop the Dead Sea Collection →
FAQ
Why is my dog so itchy, even after I've changed their shampoo?
Most cases of chronic itching trace back to a compromised skin barrier, not the coat itself. When the outer layer of skin can't hold moisture in or keep irritants out, the dog stays reactive no matter how often you wash the surface. The Dead Sea Collection is formulated to work at the barrier level, which is why two to four weeks of consistent use tends to show more than a one-off bath.
How often should I bathe a dog with itchy or sensitive skin?
Once or twice a week with the Itchy Dog Shampoo during an active flare-up, dropping to weekly or every two weeks once the skin has settled. Over-bathing strips natural oils and can extend the irritation, so more is not better. The Itchy Dog Spray fills the gap between baths without rinsing, so the routine doesn't rely on the shampoo alone.
Are Dead Sea minerals safe for dogs?
Yes. The Dead Sea Collection uses a patented mineral complex developed specifically for canine skin biology, formulated by a specialist veterinary dermatologist and manufactured in GMP and ISO-certified facilities. The minerals themselves (magnesium, calcium, potassium, bromide) have been studied in human dermatology for over thirty years. The system has been rebuilt for dogs rather than borrowed from human skincare.
Can I use the Dead Sea Itchy Dog Shampoo on puppies?
The Itchy Dog Shampoo is suitable for all breeds and coat types, and the Flea & Tick Shampoo in the same collection is cleared for puppies 12 weeks and older. For puppies under 12 weeks, or for any dog on a vet-prescribed medicated regime, check with your vet before changing the bath routine.
How long until I see a difference?
Most customers report visible change in itching and coat condition within 14 days of consistent use, with clearer results across two to four weeks. The minerals work cumulatively, so single applications rarely tell the full story. If four weeks of consistent use hasn't produced any change, the underlying cause likely needs a vet visit rather than a different product.
What's the difference between the Itchy Dog Shampoo and the Itchy Dog Spray?
The shampoo is the bath-day reset that works the mineral complex through the whole coat and onto the skin. The spray is the between-bath maintenance, applied directly to hotspots, paws, belly folds, or any patch that flares up mid-week. Used together, the shampoo does the deeper barrier work and the spray holds the progress in place between washes.
Is the Dead Sea Collection safe to use around cats and children?
Yes. The collection is insecticide-free, sulfate-free, and free of artificial fragrance. The Flea & Tick Spray is specifically formulated to be safe around children and cats when used as directed. As with any new product, do a small patch test first and discontinue if you notice any reaction.
When is a shampoo not enough, and when should I see the vet?
Book a vet if you're seeing open sores, weeping skin, hair loss in distinct patches, ear discharge alongside the itching, or any change in behavior like lethargy or loss of appetite. These suggest the issue has moved past the skin barrier. The Dead Sea Collection is designed to settle and repair irritated skin; it isn't a substitute for a diagnosis when something more serious is going on.
