Our Mission
Cooper & Gracie is a cruelty-free, plant-based dog care brand created to help dogs live happier, healthier lives while supporting rescue animals around the world.
Our mission is simple but ambitious: to help make our 10 Million Rescues target a reality.
Everything we do — from the ingredients we use to the values we operate by — is guided by a genuine love for dogs, animals and the natural world they live in.
We are proud to be a cruelty-free, plant-based and environmentally aware pet care company, built on strong social and ethical principles.
How Cooper & Gracie Began
The company began when our founder, Craig Roberts, became a first-time dog owner to Tilba, his Hungarian Vizsla.
Tilba — known online as @Tilbathevizsla — helped inspire the movement toward cruelty-free pet care when Craig struggled to find truly natural and cruelty-free blends designed specifically for dogs.
Tilba suffered with itchy skin caused by insect bites and pollen, and it was clearly affecting her comfort and happiness. Like many dog owners, Craig simply wanted to help his dog feel better.
That search for a solution became the beginning of Cooper & Gracie.
Our story is ultimately a simple one: a dog owner trying to solve a painful problem for his own dog, and discovering that many other dogs and owners needed the same help.
A Journey Many Dog Owners Understand
If you're reading this, chances are you're an animal lover too.
Anyone who has seen their dog uncomfortable or struggling with itching will understand the feeling. When our animals are in discomfort, we will do whatever we can to help them.
Tilba’s itchy skin problem was the start of a journey into cruelty-free, plant-based pet care solutions and the beginning of our 10 Million Rescues mission.
What started with one dog and one problem has grown into something much bigger.
Why Cruelty-Free Pet Care Matters
It’s amazing to think how far things have come — all from a passion for plant-based science and one small dog that ended up helping many more.
Today we continue working towards our mission while helping dog owners find natural solutions to common skin and coat problems.
We believe pet care should never come at the expense of animals or the environment.
Our aim is to help make cruelty-free pet care the norm, while protecting the environments we all enjoy with our dogs.
Our lakes, rivers, and our dogs’ skin and coats deserve products that work in harmony with nature.
We believe strongly that things need to change — and that plant-based solutions are part of that change.
Our 10 Million Rescues Mission
Our mission is built around one simple belief: when a business succeeds, it should help animals in need.
That’s why we are working toward our goal of 10 Million Rescues.
Every purchase helps support rescue animals and contributes toward this mission.
Together, with dog owners who share these values, we believe we can make a real difference.
Thank You
Thank you for taking the time to read our story.
Cooper & Gracie was built from a genuine love for animals and a deep respect for the natural world, and we are truly grateful to be able to serve dog owners like you today.
By choosing Cooper & Gracie, you are helping support rescue animals in need.
Together we can make a difference.
#10millionrescues
#cooperandgracie
FAQs
Why was Cooper & Gracie founded?
Cooper & Gracie was founded by Craig Roberts after his Vizsla Tilba struggled with itchy skin caused by insect bites and pollen. Unable to find genuinely natural and cruelty-free grooming solutions for dogs, he began developing plant-based alternatives.
What is the 10 Million Rescues mission?
The 10 Million Rescues mission is Cooper & Gracie’s long-term goal to support rescue animals around the world through the growth of the business.